Monday, May 21, 2007

And They're Off

If you, like me, have been critical of the NHL's shortsighted decision to go with NBC instead of ESPN the past couple of seasons, then your frustration probably reached new levels on Saturday.

Here's the scene. Game 5: Ottawa and Buffalo heading to overtime in what could be a series clinching win for the Senators. While this is great from a hockey fan's perspecitve, NBC execs don't exactly see it that way. That's because they're committed to televising the Preakness, the second leg of Horse Racing's Triple Crown. The two events are now going to overlap.

The decision is simple for the Peacock. We're off to the Preakness. Why? Because it gets better ratings and brings in far more advertising money than the NHL. Fair enough. I can understand the rationale.

What I can't understand is why the problem even exists. Because the ONLY reason that the hockey game was being played at 2pm Eastern time (11am Pacific) is that NBC wanted it that way. And that's why you didn't get your Hockey NIGHT in Canada. NBC wanted an afternoon game, so they got it.

"Well, that makes sense," you respond. "NBC probably pays big money for the TV rights, so they have the right to influence the schedule." That's when I inform you that NBC pays absolutely nothing for the rights. In fact, the only way the NHL gets money from NBC is if the Peacock makes money off of hockey. Then they throw a few coins into the NHL's hat as they pass by a begging Bettman on the corner.

Did we miss the overtime here in Canada? No. We still had CBC.

But here's why you should be pissed off. Because unlike NBC, YOU ARE CURRENTLY PAYING THE NHL MONEY FOR BROADCAST RIGHTS. CBC pays tens-of-millions of dollars every year (soon it will be $100 million/year) for the right to televise Hockey Night in Canada. Guess who funds CBC? You do, Joe Taxpayer. But despite the fact that CBC is lining the NHL's pockets and NBC pays NOTHING, Bettman has allowed our friends south of the border to dictate the schedule.

So let me get this straight. NBC decides to cut to the Preakness because horse racing makes them more money than hockey. So why would the NHL not allow CBC to have the final say on the time of game 5? After all, the Corp is paying the bills so shouldn't they be given the right to make some of those millions back by airing the game at the most lucrative time?

It's an absolute joke. To allow a station to alter your schedule at the most important time of the year and then they don't even air the conclusion of the game... well, quite frankly it's exactly what you saw those beautiful equines drop all over the track at the Preakness on Saturday.

5 comments:

Anonymous said...

Scott,

Your conspiracy theories about NBC and CBC sound about as whacked as Pratt's theories about the CBC.

Yes, I'm annoyed that NBC cut out part of the game and I think the TV deal with the NHL is a joke, but slow down! It's not as big of a deal as you say it is!

Scott Rintoul said...

Fred,
I'm not sure what "conspiracy threory" you're talking about. NBC influenced the start time of the game. That's a fact. Bettman should not be allowing the minority shareholder in the TV rights to make that decision. CBC pays top dollar, and that should come with some priveleges.

Anonymous said...

Scott,

Bettman is trying to grow the game in the United States. He needs a major US broadcaster to help him do it. Clearly ESPN doesn't have the time of day for the NHL.

The CBC will pay top dollar regardless. I believe that you, like Pratt, have an issue with Bettman and I think it's unfair. League revenues and growth in the United States has taken place because of Gary Bettman. Bettman's vision of working with NBC to spread the word is working.

Fred

Scott Rintoul said...

Fred,
Is this the same guy who told you that Nashville would work?
Scott

Anonymous said...

And it would work better in Winnipeg? C'mon Scott. Bettman does not get the credit he deserves. Too many anti-Bettman shock-jocks put the guy down but the NHL has come a long way since the days when the NHL was in Quebec City and Winnipeg.

I'm a proud Canadian who believe professional hockey is our best export. What I can't handle is when irresponsible journalist come up with crazy conspiracy theories!

Fred